Identity Design & Packaging, 2017
‘Abhyangasnan’ is a gift set of traditional bath and body products used during the festival of Diwali.
The process of taking an aromatic oil bath along with other traditional elements like sandalwood soap and ‘ubtan’ (ayurvedic powder) is called ‘Abhyangasnan’. Most Maharashtrian households follow this age-old bathing process, before sunrise on Diwali. Keeping in mind this rich culture, we made an icon using ‘A’ in a Devnagiri letter form with warm, traditional colours to represent the authenticity of its Indian origin.