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SAAJ

Branding, 2019

Saaj is an imitation jewellery brand from Nashik. A sub brand of the well known Takle Jewellers, Saaj needed a fresh new identity. Keeping in mind where the brand's concept originated, the identity was primarily created in Devnagiri script and has a supporting Latin script logo as well. The identity like the name suggests, is adorned with simplified motifs that are commonly seen in traditional ornaments.

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