THE NORTH EASTERN CO.
Branding & Packaging 2020
The North Eastern Co. is a tea brand based out of Assam. What started as simple joys of spending family holidays in Assam watching vast tea plantations later turned into a journey of bringing together a community of farmers and tea specialists to cultivate 100% natural and finest grades of
hand-crafted garden fresh tea. To transport the user to these beautiful lush plantations, we created a packaging that brought the colours and natural beauty of Assam to life.
Due to its calming properties, tea is
often used to relieve stress and anxiety.
We incorporated a soothing monochromatic scheme for each packaging to stimulate this calming effect.