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THE NORTH EASTERN CO.

Branding & Packaging 2020

The North Eastern Co. is a tea brand based out of Assam. What started as simple joys of spending family holidays in Assam watching vast tea plantations later turned into a journey of bringing together a community of farmers and tea specialists to cultivate 100% natural and finest grades of

hand-crafted garden fresh tea.  To transport the user to these beautiful lush plantations, we created a packaging that brought the colours and natural beauty of Assam to life.

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Due to its calming properties, tea is

often used to relieve stress and anxiety.

We incorporated a soothing monochromatic scheme for each packaging to stimulate this calming effect.  

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