Branding and Packaging, 2018
Wabi Sabi, as a brand, has a vision to create gourmet experiences from around the world. They bring to you, specially curated boxes of matcha sourced from Japan along with coffee garnered from Coorg itself.
Wabi Sabi, in traditional Japanese aesthetics, means finding perfection in imperfection. Keeping this in mind, we designed a type based logo to capture imperfection while making the final logo unit look premium and absolute.